Design Thinking

Boost creativity and innovation within your teams through Design Thinking!

Description

Identify new opportunities, improve or imagine new solutions through Design Thinking. This ideation process brings a multidisciplinary vision to your projects through co-creation and proposes iterative methods to boost collective intelligence and adopt a true "design" culture. Come discover the design thinking and animate workshops within your teams with a user-centered approach (UCD).

Objectives

  • Discover and understand the Design Thinking methodology.
  • Identify when to apply Design Thinking.
  • Know the benefits and limitations of the methodology.
  • Adopt a user-centered approach.
  • Appropriate tools of co-creation and creativity.
  • Animate a Design Thinking workshop.
  • Lead the role of creative facilitator.

Prerequisites

  • Nil

Programme

Foundations of Design Thinking

  • Introduction to Design Thinking and its origins
  • The process of design thinking
  • The design thinking attitude

Conduct a collaborative workshop

  • Animation
  • Creation of work teams
  • Energize a team

Collect inspiration

  • The customer and the user
  • Identify and define the right users to target
  • The "insights"
  • Emotions and behaviors
  • Define a need and create a challenge

Ideation

  • Ideation categories
  • Idea generation techniques
  • Sorting and evaluation of ideas

Materialize your ideas

  • Gross prototyping
  • Prototyping tools
  • explore, test and inspire
  • Feedbacks

Tell a story

  • The art of pitching and its stakes
  • Write the pitch
  • Present the pitch